What is the LinePlay Brotherhood?

The Brotherhood is LinePlay's community of 251,660 linemen, coaches, line moms, line dads, and youth linemen across Facebook, Instagram, TikTok, and YouTube. It's the moat behind the brand — a fraternity, not just a following — and members get early product drops, regional camp digests, and more.

Is it free to join the Brotherhood?

Yes — joining the Brotherhood is free. Members get early access to product drops, monthly camp digests by region, and Foundation volunteer slots. The Brotherhood apparel collection is how members wear the colors.

Built by the line

Brotherhood

This line is off the shelf while the catalog gets its relaunch. The customizable gameday lineup is live now — and the Brotherhood gets the drop the day this line returns.

Shop customizable gear →Join the Brotherhood

Apparel for the Brotherhood — the 251,660 linemen, coaches, and lineman families LinePlay has built across the country and 120+ countries worldwide. This is the gear that ties the whole community together, O-line and D-line, youth to pro, family and all.

The Brotherhood isn't a marketing word here — it's a fraternity with a creed. Wear the colors of the men in the middle. Founded by Coach Jay Freeman, 32 years on the line. It starts with the line.

Brotherhood — common questions

What is the LinePlay Brotherhood?: The Brotherhood is LinePlay's community of 251,660 linemen, coaches, line moms, line dads, and youth linemen across Facebook, Instagram, TikTok, and YouTube. It's the moat behind the brand — a fraternity, not just a following — and members get early product drops, regional camp digests, and more.
Is it free to join the Brotherhood?: Yes — joining the Brotherhood is free. Members get early access to product drops, monthly camp digests by region, and Foundation volunteer slots. The Brotherhood apparel collection is how members wear the colors.