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Made for the trenches

Gear, training, and a 251,660-strong brotherhood — built for O-line, D-line, and the families in the bleachers.

Built by Coach Jay Freeman · 32 YEARS coaching the trenches · Worn in the NFL, D1, and on Friday nights.

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  • Free US shipping over $75
  • 30-day. No questions asked.
  • 251,660 in the Brotherhood

By the numbers

The proof, stacked.

  • 251,660

    In the Brotherhood

  • 20M+

    Annual impressions

  • 32 YRS

    Coach Jay on the line

  • 387

    Lineman camps tracked annually

  • 180

    Coaches in the network

  • 120+

    Countries

Free · Coach Jay Freeman

Get your custom free training plan.

Tell us your position, level, and what you want to get better at. We'll send you the right personalized 6-week training plan, written and signed by Coach Jay Freeman — 32 YEARS coaching O-line and D-line — the day he drops it. Free.

  • Position-specific (O-line or D-line)
  • Level-tuned (HS · College · Pro)
  • Works with whatever weight room you have

Gameday gear

Put your number on it.

Type your name and your lineman's number — watch it land on gear for the whole family, live.

Linemom wearing the customized shirt
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Linemom

Choose your design

Customize this Linemom tee

Your name + number carry over to the order · 30-day, no questions asked

By position

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30-day. No questions asked. · Free US shipping over $75

The Coaching Council

Real coaches. Worldwide.

180 vetted O-line & D-line coaches across 23 countries — from the NFL to 6 continents. Tap a continent to zoom in.

Worldwide

180 vetted coaches

View all coaches →
Coach Jay Freeman

The founder

Coach Jay Freeman

“Fight generational poverty — one football player at a time.” Since 1998.

32 years coaching the trenches — in the tree of Howard Mudd, Jim McNally, Paul Alexander, Bill Callahan & Hudson Houck.

Meet Coach Jay

From the brotherhood

What the Brotherhood says

Real words from the men, women, and families inside the line.

Finally apparel that gets it. Wore the Trench Mafia hoodie to two-a-days and three of my OL guys asked where I got it.

Marcus G.

OL Coach, TX

Quality is a tier above what I expected from a small brand. The cream tee feels like a Tracksmith. Got compliments from non-football people.

Daniel R.

Former D1 lineman

My linemom hoodie arrived on game day. The cashier at the gas station said "hold the line." Made my day.

Brittany K.

Linemom, GA

Trench Reports

Stories the highlight reel forgets.

Mini-docs on the lineman legends. Coach Jay's notes from the trenches. The monthly camp calendar for your region. The lineman content worth keeping — always credited to the creator. When we have something. No fixed schedule.

No spam. Just the work. Unsubscribe whenever.

From the trenches

Technique. Stories. The position taught by the men who know it.

Hold the line

The brotherhood is waiting.

251,660 already inside. Built by Coach Jay Freeman, 32 YEARS on the line. Pick your gear in 60 seconds.

  • ✓ Free US shipping over $75
  • ✓ 30-day returns, no questions asked
  • ✓ World's largest lineman community
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