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LINEPLAYLINEPLAY

Made for the trenches

Gear, training, and a 300,000-strong brotherhood — built for O-line, D-line, and the families in the bleachers.

Built by Coach Jay Freeman · 30 years coaching the trenches · Worn in the NFL, D1, and on Friday nights.

  • Free US shipping over $75
  • 30-day returns
  • 300,000+ in the Brotherhood
  • #1

    Lineman community worldwide

  • 300K+

    In the Brotherhood

  • 20M+

    Annual IG impressions

  • 30 yrs

    Coaching the trenches

Free · Coach Jay Freeman

Get a free 6-week training plan for your position. In 90 seconds.

Tell us your position, level, and what you want to get better at. Get back a personalized 6-week training plan written by Coach Jay Freeman. 30 years coaching O-line and D-line. Used by NFL and D1 position coaches. Free.

  • Position-specific (O-line or D-line)
  • Level-tuned (HS · College · Pro)
  • Works with whatever weight room you have
  • Signed and built by a 30-year coach
Start the quizTakes 90 seconds · No card

Built by a 30-year coach · Always free

We get it

Built for the men nobody else builds for.

Three things every lineman, linemom, and trench-side coach has lived through — and what we're doing about it.

  • SportsCenter never says your name.

    The skill players get the camera, the receivers get the merch. The line gets pancakes, sacks, and a film grade in a dark room nobody films.

  • Nike and Adidas design for skill players.

    Try finding a hoodie that says you're the lineman. Or the linemom. Or the coach who teaches the trenches. Every shelf is built for the position you don't play.

  • Training plans are written for the wrong sport.

    40-yard splits and skill drills. You need pad-level, hand-fighting, run-blocking combinations. The pros do it. Nobody publishes it for the rest of you.

We don't. LINEPLAY was built by a 30-year trench coach, for the men in the middle and the families who raised them. Read our story →

How it works

Three steps to the line.

  1. Pick your line

    O-Line · D-Line · Linemom · Linedad · Coach. Find gear that says you're the one in the trenches.

  2. Join the Brotherhood

    300,000+ linemen, coaches, and lineman families. Early access to drops, exclusive Founding Member SKUs, the Trench Code.

  3. Hold the line

    Wear it. Live it. Pass it down. The brotherhood doesn't end at the high school field.

By position

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Best of the line

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Worn in the trenches

From Friday night
to Sunday night.

Linemen wear it. In the NFL, D1, CFL, and on three continents. Not just on Friday nights.

  • NFLPros
  • D1College
  • CFLCanada
  • XFLSpring
  • USFLSpring
  • AFLArena
  • ELFEurope
  • LFAMéxico
  • D2/D3College
  • JUCOCollege
  • NAIACollege
  • HSFriday nights

Names confirmed on file. We don't post them. We're a brotherhood, not a billboard.

The trench code · Article I

No yards.
No glory.
No name on the highlight.

Only the man across the ball — and the brother beside us.

Read the full code

From the brotherhood

300,000 strong and counting

Real words from the men, women, and families inside the line.

Finally apparel that gets it. Wore the Trench Mafia hoodie to two-a-days and three of my OL guys asked where I got it.

Marcus G.

OL Coach, TX

My son's a freshman D-tackle. Tip Of The Spear shirt was the first thing he's worn that made him feel like the position is HIS.

Linedad in OH

Verified buyer

Quality is a tier above what I expected from a small brand. The cream tee feels like a Tracksmith. Got compliments from non-football people.

Daniel R.

Former D1 lineman

My linemom hoodie arrived on game day. The cashier at the gas station said "hold the line." Made my day.

Brittany K.

Linemom, GA

The world's largest lineman brotherhood · 300,000+ strong

The Brotherhood

500 numbered Founding Member SKUs per drop. 48-hour early access. 300,000+ linemen and coaches voting on Trench Honors every year. One fraternity.

Follow the line

The brotherhood lives where you do.

Daily lineman content across every platform. Tag @lineplayfootball and you might end up reposted to 300,000+.

From the field

Gear in the wild

Tag @lineplayfootball on Instagram for a chance to be featured here.

  • Linedad · Friday night
  • Lot lights · post-game
  • Linemom · game day
  • Coach · film room
  • D-line · two-a-days
  • Brotherhood · all generations
Follow @lineplayfootball →

From the trenches

Technique. Stories. The position taught by the men who know it.

Trench Reports

Stories the highlight reel forgets.

Weekly. Tuesday mornings. Long-form interviews with marquee O-line and D-line coaches, position breakdowns, brotherhood news.

No spam. Just the work. Unsubscribe whenever.

Hold the line

The brotherhood is waiting.

300,000+ already inside. Free US shipping over $75. 30-day returns. Built by Coach Jay Freeman, 30 years on the line. Pick your gear in 60 seconds.

  • ✓ Free US shipping over $75
  • ✓ 30-day returns, no questions
  • ✓ World's largest lineman community

Adopted by the brotherhood. Held by the line. Carried by the men in the middle.

The Trench Code

  1. Article I.

    We hold the line.

  2. Article II.

    We feed the back.

  3. Article III.

    We chase the quarterback.

  4. Article IV.

    We answer to each other.

  5. Article V.

    No yards. No glory. No name on the highlight.

  6. Article VI.

    Only the man across the ball — and the brother beside us.

It starts with the line.

Coach Jay FreemanFounder · 30 years on the line
The Brotherhood300,000+ strong · Worldwide
Shop the lineFree plan