“Finally apparel that gets it. Wore the Trench Mafia hoodie to two-a-days and three of my OL guys asked where I got it.”
OL Coach, TX
LINEPLAYMade for the trenches
Gear, training, and a 300,000-strong brotherhood — built for O-line, D-line, and the families in the bleachers.
Built by Coach Jay Freeman · 30 years coaching the trenches · Worn in the NFL, D1, and on Friday nights.
#1
Lineman community worldwide
300K+
In the Brotherhood
20M+
Annual IG impressions
30 yrs
Coaching the trenches
Free · Coach Jay Freeman
Tell us your position, level, and what you want to get better at. Get back a personalized 6-week training plan written by Coach Jay Freeman. 30 years coaching O-line and D-line. Used by NFL and D1 position coaches. Free.
Built by a 30-year coach · Always free
We get it
Three things every lineman, linemom, and trench-side coach has lived through — and what we're doing about it.
The skill players get the camera, the receivers get the merch. The line gets pancakes, sacks, and a film grade in a dark room nobody films.
Try finding a hoodie that says you're the lineman. Or the linemom. Or the coach who teaches the trenches. Every shelf is built for the position you don't play.
40-yard splits and skill drills. You need pad-level, hand-fighting, run-blocking combinations. The pros do it. Nobody publishes it for the rest of you.
We don't. LINEPLAY was built by a 30-year trench coach, for the men in the middle and the families who raised them. Read our story →
How it works
O-Line · D-Line · Linemom · Linedad · Coach. Find gear that says you're the one in the trenches.
300,000+ linemen, coaches, and lineman families. Early access to drops, exclusive Founding Member SKUs, the Trench Code.
Wear it. Live it. Pass it down. The brotherhood doesn't end at the high school field.
By position
Worn in the trenches
Linemen wear it. In the NFL, D1, CFL, and on three continents. Not just on Friday nights.
Names confirmed on file. We don't post them. We're a brotherhood, not a billboard.
The trench code · Article I
Only the man across the ball — and the brother beside us.
Read the full codeFrom the brotherhood
Real words from the men, women, and families inside the line.
“Finally apparel that gets it. Wore the Trench Mafia hoodie to two-a-days and three of my OL guys asked where I got it.”
OL Coach, TX
“My son's a freshman D-tackle. Tip Of The Spear shirt was the first thing he's worn that made him feel like the position is HIS.”
Verified buyer
“Quality is a tier above what I expected from a small brand. The cream tee feels like a Tracksmith. Got compliments from non-football people.”
Former D1 lineman
“My linemom hoodie arrived on game day. The cashier at the gas station said "hold the line." Made my day.”
Linemom, GA
The world's largest lineman brotherhood · 300,000+ strong
500 numbered Founding Member SKUs per drop. 48-hour early access. 300,000+ linemen and coaches voting on Trench Honors every year. One fraternity.
Follow the line
Daily lineman content across every platform. Tag @lineplayfootball and you might end up reposted to 300,000+.
From the field
Tag @lineplayfootball on Instagram for a chance to be featured here.
Technique. Stories. The position taught by the men who know it.
Hold the line
300,000+ already inside. Free US shipping over $75. 30-day returns. Built by Coach Jay Freeman, 30 years on the line. Pick your gear in 60 seconds.
Adopted by the brotherhood. Held by the line. Carried by the men in the middle.
We hold the line.
We feed the back.
We chase the quarterback.
We answer to each other.
No yards. No glory. No name on the highlight.
Only the man across the ball — and the brother beside us.
It starts with the line.